Public Health Agency of Canada + Greg Dubeau — Graphic Designer
Encourage Canadian youth to be responsible with their social habits during a global pandemic.
Services: Art direction for print, screen, and video
Product: Omni-channel national advertising campaign
Client
The Public Health Agency of Canada (PHAC) is an agency of the Government of Canada that is responsible for public health, emergency preparedness and response, and infectious and chronic disease control and prevention.
→ canada.ca
Team
Maude Drouin-Halou
Josée Lacombe
Frédéric Rousseau
Olivier Fortin
Jasmin Brochu
Katharina Gaudreau
Anna Garault
Sébastien Hanssens
Laura Manzi
Nicole Laplante
Rémi Charpentier
Steve Cloutier
Geneviève Renaud
Julie Charbonneau
Marc-André Savard
Nadine El-Whidi
Ariane Gagné
Anastasia Gromova
Maria Halavrezos
Annie Turcotte
Patrick Payeur
Greg Dubeau
Public Health Agency of Canada: Focussing on continued COVID-19 support
As Canadian provinces gradually eased quarantine measures, the Public Health Agency of Canada (PHAC →) maintained its focus on supporting and informing citizens about the latest safety protocols. Emphasizing the importance of preventive measures, PHAC aimed to mitigate the risk of potential future COVID-19 outbreaks by encouraging widespread adoption of key sanitary practices.
Addressing pandemic fatigue and decreased preventive measures by Canadian youth
As the pandemic wore on, fatigue and decreased stress levels led to a diminishing concern among Canadians regarding the virus and its repercussions. Notably, the younger demographic exhibited a decreased adherence to preventive measures like mask-wearing and physical distancing, rendering them more susceptible to transmitting the virus.
To visualize the infection path of the microscopic COVID-19 virus, we made the visual comparison to craft sparkles and their uncanny ability to be transmitted through environments through touch and proximity.
Target the youth demographic through digital advertising
Despite the prevailing sense of hopefulness about a post-pandemic future among the majority of Canadians, attention was directed towards engaging the highly-active youth demographic. Recognizing their potential as agents of change, efforts were made to normalize preventive behaviors and underscore the importance of their role in the collective effort against COVID-19.
Future Outbreaks: Empowering youth leaders in COVID-19 prevention
The “Future Outbreaks” campaign was launched with a sense of urgency and seriousness. The campaign aimed not only to persuade young peoples to embrace and normalize sanitary practices, but also to empower them to educate and motivate their peers and families. Leveraging popular social media platforms like TikTok, Snapchat, and Twitter, as well as mainstream media outlets such as YouTube, Pinterest, Spotify, Buzzfeed, and Urbania, the campaign inspired Canada’s youth to take proactive steps in safeguarding public health.
