COVID Alert App + Greg Dubeau — Graphic Designer
Encouraging Canadians to do their part to help stop the spread of COVID-19.
Services: Graphic design and art direction for print, screen, animation, and out-of-home
Product: Omni-channel national advertising campaign
Client
The Public Health Agency of Canada (PHAC) is an agency of the Government of Canada that is responsible for public health, emergency preparedness and response, and infectious and chronic disease control and prevention.
→ canada.ca
Team
Maude Drouin-Halou
Josée Lacombe
Frédéric Rousseau
Olivier Fortin
Jasmin Brochu
Katharina Gaudreau
Anna Garault
Sébastien Hanssens
Laura Manzi
Nicole Laplante
Rémi Charpentier
Steve Cloutier
Geneviève Renaud
Julie Charbonneau
Marc-André Savard
Nadine El-Whidi
Ariane Gagné
Anastasia Gromova
Maria Halavrezos
Annie Turcotte
Patrick Payeur
Gimmick Studio
Greg Dubeau
Prioritizing public health: Informing Canadians amid the lockdown
As Canadian provinces navigated varying lockdown measures, the Public Health Agency of Canada (→) prioritized informing and supporting citizens about the latest safety measures to prevent potential future outbreaks of COVID-19. A crucial tool in this effort was the COVID Alert app, designed to notify Canadians about potential exposure to the virus.
Empowering Canadians through visual communication
To effectively promote the app and encourage participation, we developed a cohesive visual language, which included a vibrant colour palette and relatable illustrations. A clear and positive tone of messaging was used across diverse mediums and locations, ranging from clinics and pharmacies to schools, grocery stores, restaurants, and public offices.
Spreading awareness to encouraging COVID Alert app downloads
At the heart of our communication strategy was the need to make sure Canadians know about the COVID Alert app and use it to stop COVID-19 from spreading. We kept our messages short and clear and used illustrations and simple directive animations that were easy to understand. We employed a vibrant color palette to mirror the rich cultural diversity of Canada, ensuring our communications would stand out amidst competing messages online and within our communities.
Maximizing our reach: Executing a national mobile-first campaign
Executing a comprehensive digital and paid social media campaign, we utilized static and video ads, and digital billboard series to maximize reach and engagement. By optimizing our campaign’s visibility across various online platforms, we ensured it resonated with our target audience and appeared prominently in search engine results.
Nationwide impact of the COVID Alert app
The successful launch of the campaign is evident by its widespread rollout across Canada, spanning traditional, digital, and environmental media platforms. The initial traction gained through social media prompted the development of additional infographics and printed collateral. These resources were strategically placed in public health facilities such as hospitals, clinics, rehab centres, and pharmacies nationwide, further amplifying our message and reinforcing its importance in fighting the spread of COVID-19.
