When you add a little Nova Scotia to global business—amazing things can happen.
We worked with Nova Scotia Business Inc. (NSBI) to extend their visual identity system. The extension integrated all of their programs and promotional initiatives using a single unified visual language. We modernized their visual foundation by implementing a new identity system, which included an architecture of branded assets and design strategies inclusive to their growing list of key business sectors.
NSBI has expertise in key business sectors and want prospective clients and partners to know it. We designed a graphic architecture with the objective to provide each unique sector a differentiated look while maintaining the continuity of the visual identity guidelines. We extended the colour palette, modernized the typography, and gave each key business sector an illustrated sector pattern to communicate their area of expertise.
Nova Scotia Business Inc. (NSBI) work towards building a strong, thriving and globally competitive Nova Scotia through attracting global investment to create new jobs across the province and working with companies in all communities to be more successful exporters.
Partner Agency: m5
Account Lead: Tyler MacLeod
Account Manager: Emily van den Hoogen
Account Manager: Kate Mingo
Creative Director: Bruce Whelan
Art Director/Graphic Designer: Greg Dubeau
Graphic Designer: Erin Tilley
Production Artist: Lynn Kang
Copywriter: Vanessa Moeler
Copywriter: Adam Sterling
Video Production: Accomplice Content Supply Co.
Post Producer: Bob Mills
Animator: Emmett Rans
Audio Engineer: Erien Eady-Ward