NSBI + Greg Dubeau — Graphic Designer
Letting the world know that Nova Scotia is open for business.
Services: Brand identity, graphic design, and art direction for print, screen, and video
Product: Rebranded visual identity, promotional video, and marketing collateral
Client
Nova Scotia Business Inc. (NSBI) work towards building a strong, thriving and globally competitive Nova Scotia through attracting global investment to create new jobs across the province and working with companies in all communities to be more successful exporters.
→ nsbi.com
Team
Tyler MacLeod
Emily van den Hoogen
Kate Mingo
Bruce Whelan
Erin Tilley
Lynn Kang
Vanessa Moeler
Adam Sterling
Bob Mills
Emmett Rans
Erien Eady-Ward
Nicole Pickard
Rebecca Skinner
Greg Dubeau
NSBI: Fostering business growth in Nova Scotia
Nova Scotia Business Inc. (NSBI →), guides businesses through every stage, from initial startup and capital raising, to incubation, acceleration, export development, and investment attraction. They are dedicated to fostering the growth and momentum of businesses across Nova Scotia, regardless of size, and extend a warm invitation for businesses from around the world to participate in their mission.
Enhancing NSBI’s visual identity system
Collaborating closely with NSBI, we enhanced their visual identity system by integrating all their programs and promotional initiatives under a cohesive visual language. This involved modernizing their visual foundation through applying a new identity system, which incorporated a range of branded assets and design strategies made to accommodate their expanding roster of key business sectors.
NSBI’s new visual identity framework
NSBI excels in many key business sectors and aims to showcase this expertise to potential clients and partners. To achieve this, we developed a graphic framework with the goal of giving each sector its distinct visual identity while adhering to the overarching brand guidelines. We expanded the colour palette, updated the typography, and created individual illustrated sector patterns for each major industry, effectively communicating their specialization and value to the province.
