Since 2013, Killam has run an annual “free rent for a year” campaign to promote their locations and grow their brand recognition, with the ultimate goal of acquiring new tenants and increasing their number of leases signed.

Our challenge was to launch a new ‘free rent’ campaign that would create increased national visibility for the Killam brand in highly saturated rental markets in Ontario, Alberta, and Atlantic Canada.

We designed a simple, yet provocative message to promote Killam’s annual campaign. What is the ultimate interpretation of living free?

Living free is living naked.

😉

Our campaign utilized short videos and OOH marketing emphasizing the carefree life of Killam tenants living naked free of rent…or free of any other worry in the world.

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CLIENT

Killam Apartment REIT is one of Canada’s largest residential landlords, owning, operating, managing and developing a $2.7 billion portfolio of apartments and manufactured home community properties. Killam’s properties are located in Atlantic Canada’s six largest urban centres, Ontario, and Alberta.

killamreit.com

CREDITS

Partner Agency: Cossette

Account Director: Sam Abudayyeh 

Account Executive: Jena McCulloch

Art Director/Graphic Designer: Greg Dubeau

Copywriter: Brad Dykema

Video Production: Buoy Marketing + Production

Producer: Don Veinish

Producer/Director: Ben Bennett

Director of Photography: Kevin Fraser

Photographer: Kelci MacDonald

Graphic Design Intern: Karen Lewis

Graphic Design Intern: Becky Ryan

RESULTS

Killam increased leases signed in their largest market, Nova Scotia, by 11%.

Killam exceeded their signed lease projections by 7%.

Killam lowered their Nova Scotia vacancy rate from 4.6% to 3.7%.

Killam lowered their national vacancy rate from 4.9% to 4.5%.