Canngaroo + Greg Dubeau — Graphic Designer
Consolidating the world of cannabis into a single trusted user experience.
Services: User interface, visual identity, and graphic design for screen
Product: Updated visual identity system and website UI design
Client
Canngaroo is a cannabis marketplace that conveniently connects consumers with partner shops and brands. Users can easily compare strains, products and businesses using their proprietary Canngaroo Score™ to make better informed purchasing decisions.
→ canngaroo.com
Team
Charlie Khoury
Daniel Stout
Greg Dubeau
Elevating Canngaroo’s online presence
Canngaroo (→), a leading voice in the online cannabis marketplace, seamlessly connects consumers with partner shops and brands. As their user base and web traffic expanded, they recognized the importance of refining their service to meet the evolving needs of modern cannabis consumers. We collaborated to redesign their website’s user interface (UI) to better resonate with their growing audience.
Empowering users with the Canngaroo Score™
The Canngaroo Score™, a proprietary metric developed by Canngaroo, empowers customers to make well-informed cannabis purchasing decisions. This hallmark of quality is integrated consistently throughout the user experience, embodying Canngaroo’s ethos and the unique service they offer. We enhanced the readability and clarity of the Canngaroo Score system to ensure heightened visibility across all platforms and devices.
Strategic use of colour in navigating the user experience
Colour played a strategic role in guiding the user experience. While retaining the essence of the original “strain colour palette,” we introduced “agreeable green” to highlight value statements and “actionable red” to steer users through interactive elements such as buttons, links, and calls to action.
