Swept-thumbnail

Swept + Greg Dubeau — Graphic Designer

Sharing value-added business resources to level-up commercial janitorial companies on the growth path.

Services: Illustration for screen

Product: Series of illustrated eBooks and social media advertising campaign

Client

Swept makes simple, smart janitorial software designed specifically for the janitorial and commercial cleaning industry. Their mission is to help cleaning companies retain their cleaners and clients by streamlining communication between managers and employees.

→ sweptworks.com

Team

Adrian Comeau

Beth Czsan

Laura Oakley

Greg Dubeau

Pattern of illustrated janitorial carts.

Swept is innovating commercial cleaning management for enhanced efficiency and productivity

Swept (), a prominent global leader in janitorial software, offers a solution that streamlines the business operations of commercial cleaning companies. Their intuitive platform handles everything from scheduling and time tracking to supply management and problem reporting, making it easier for users to manage their tasks efficiently.

Illustrated janitorial cart with floating like icon made of bubbles.

Free eBooks to accelerate business growth for commercial janitorial companies

We crafted a fresh editorial identity tailored for a digital marketing campaign aimed at guiding users towards a collection of complimentary eBooks and supplementary resources. These materials are geared towards janitorial companies seeking to elevate and optimize their business operations.

Arrow leading from stressed out emoji to rich emoji.
Hand navigating eBook cover page on tablet.
eBook cover - Metrics that matter.
eBook cover - SWOT Analysis.
eBook cover - 3 Lead Recommendations.
Two eBooks featured on tablet and mobile phone.

Using illustration to reduce the complexity of Swept’s messaging

We created the eBooks to provide essential industry insights, covering topics ranging from contract bidding and profitability to employee retention and lead generation. Employing an illustrated character theme, we aimed to make complex business subjects more accessible and approachable, especially for new or inexperienced business operators.

Four instagram ads on mobile phones.
Mosaic of mobile phones featuring Swept social media ads.

Extending Swept’s visual identity to reach new users 

We promoted the eBook series and additional business growth materials via both organic and paid social media campaigns. Leveraging the Swept visual identity, we used vibrant imagery and targeted messaging to engage our audience through their social media feeds.

Our goal was to make a welcoming initial impression, humanizing the often challenging and underestimated obstacles confronted by emerging business owners and operators.

Social graphic for lead generation.
Social graphic for time management.
Social graphic for bidding on new business.
Social graphic for operations management.
Social graphic for saving money.
Social graphic for winning new business.
Social graphic for generating revenue.
Social graphic for business frustrations.
Social graphic for task tracking.
Pattern of cleaning spray bottles squirting cleaner in all directions.

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