“We want to move teachers ahead in their careers.”
Ken Collins, Executive Director, QECO (retired)
First things first…
The Qualifications Evaluation Council of Ontario (QECO) evaluates teacher credentials to provide the highest possible category placement for salary purposes, and provides category upgrading information to applicants.
Not only is QECO celebrating their 50th anniversary in 2019, but are also taking the opportunity to modernize their visual identity to be more representative of their company culture and professional services.
The challenge was to bring new life to QECO’s visual brand, all while maintaining their recognizability and brand equity that’s been collected over the past 50 years.
brand audit + touchpoint analysis + stakeholder survey
DETERMINED THE BRAND VALUES
1- Professional Service
Timely application processing.
Clear and informative touchpoints.
2- Teacher Support
Encouraging teachers to move ahead in their career.
Consistent salary grid placement.
Recognized by ETFO, OECTA, and AFO school boards.
Trusted by employees and employers.