It’s party time.
Cossette Halifax built off of the national #AllDayBreakfast campaign theme, ‘time is getting confusing,‘ by incorporating a strategy to target Atlantic Canadians.
The objective was to introduce #AllDayBreakfast to the Atlantic Canadian market by throwing two midnight breakfast parties within 24 hours, in both Halifax and St. John’s, to reward loyal McDonald’s customers for their patience, passion, and enthusiasm.
In the weeks leading up the midnight breakfast party events, we used local social media hubs, influencers, and food bloggers to push our message and promote the midnight breakfast events. To maximize the reach of our messaging to the night owl/student/youth population, we created an out of home advertising campaign executed at regional post-secondary campuses.