Pay it Forward was a contest in which Atlantic Business Magazine challenged Atlantic Canadian ad agencies to team up with a charity to create a pro bono marketing campaign that raised awareness and gave back to the community.
The prize—six full pages in the Atlantic Business Magazine, valued at $30,000.
Many people think homelessness is a “big city” issue. People are sleeping on the streets in places like Toronto and Vancouver, not in Moncton, Dieppe or Riverview.
The Greater Moncton Homelessness Steering Committee (GMHSC) was established in 2000 to bring together agencies that work with the homeless and those at-risk, and to put the issue on the public agenda.
We teamed up with them to increase awareness about who they are, what they do, and how Atlantic Canadians can help them succeed.