Is Elsie as sweet as pie?
The Alderson Murder is a short-film by Canadian filmmaker, Jennesia Pedri. The dark comedy is adapted from the short story by Canadian writer, Gonzalo Riedel. Elsie Alderson is loath to bear an heir for her husband, James Ivy Alderson IV—one Alderson in her life is too many. Elsie poisons James, who sputters and keels over but will not die. Overcome with impatience, Elsie is determined to improvise.
Together, we designed a visual identity that reflected the dark humour woven throughout the film. The moody, neo-noir genre motivated us to play with a limited colour palette and heavy negative space, which was inspired by 1960’s post-modern era movie posters. Illustration bookended the film’s intro and outro credit sequences, and was used in an integrated marketing campaign promoting the short film to various international film festivals.
