Swept is a global leader in janitorial software that helps commercial cleaning companies simplify their business operations. Their user-friendly platform does all the heavy lifting from scheduling and time tracking to supply management and problem reporting.
We designed a new editorial identity that was used for a digital marketing campaign that directed users to a series of free ebooks and value-added resource materials for janitorial companies ready to take the next step to scale and streamline their business operations.
A series of free ebooks were produced to share fundamental industry knowledge from contract bidding and profitability to employee retention and finding leads.
We designed a visual aesthetic that showcased illustrated figures faced with everyday janitorial business challenges. Our goal was to create an approachable first impression that humanized the often difficult and overlooked stepping stones faced by growing business owners and operators.
CLIENT
Swept makes simple, smart janitorial software designed specifically for the janitorial and commercial cleaning industry. Their mission is to help cleaning companies retain their cleaners and clients by streamlining communication between managers and employees.
CREDITS
Marketing Lead & SEO Strategist:
Adrian Comeau
Copywriter: Laura Oakley
SERVICES
Art Direction
Digital Design
Illustration
Social Media Content Creation