Swept + Greg Dubeau — Graphic Designer
Sharing value-added business resources to level-up commercial janitorial companies on the growth path.
Services: Illustration for screen
Product: Series of illustrated eBooks and social media advertising campaign
Client
Swept makes simple, smart janitorial software designed specifically for the janitorial and commercial cleaning industry. Their mission is to help cleaning companies retain their cleaners and clients by streamlining communication between managers and employees.
→ sweptworks.com
Team
Adrian Comeau
Beth Czsan
Laura Oakley
Greg Dubeau
Swept is innovating commercial cleaning management for enhanced efficiency and productivity
Swept (→), a prominent global leader in janitorial software, offers a solution that streamlines the business operations of commercial cleaning companies. Their intuitive platform handles everything from scheduling and time tracking to supply management and problem reporting, making it easier for users to manage their tasks efficiently.
Free eBooks to accelerate business growth for commercial janitorial companies
We crafted a fresh editorial identity tailored for a digital marketing campaign aimed at guiding users towards a collection of complimentary eBooks and supplementary resources. These materials are geared towards janitorial companies seeking to elevate and optimize their business operations.
Using illustration to reduce the complexity of Swept’s messaging
We created the eBooks to provide essential industry insights, covering topics ranging from contract bidding and profitability to employee retention and lead generation. Employing an illustrated character theme, we aimed to make complex business subjects more accessible and approachable, especially for new or inexperienced business operators.
Extending Swept’s visual identity to reach new users
We promoted the eBook series and additional business growth materials via both organic and paid social media campaigns. Leveraging the Swept visual identity, we used vibrant imagery and targeted messaging to engage our audience through their social media feeds.
Our goal was to make a welcoming initial impression, humanizing the often challenging and underestimated obstacles confronted by emerging business owners and operators.
