“We want to move teachers ahead in their careers.”
Ken Collins, Executive Director, QECO (retired)
First things first…
“QECO” is pronounced kwē-kō
To celebrate their 50th anniversary, QECO took the opportunity to redesign their logo and modernize their visual identity.
The challenge was to bring new life to QECO’s visual brand, all while maintaining their recognizability and brand equity that’s been collected over the past 50 years.
Through a careful brand analysis, we were able to synthesize QECO’s brand values into four directives that lay at the heart of their promise to their clients, Ontario Certified Teachers.
1- Professional Service
• Timely application processing.
• Clear and informative touchpoints.
• Knowledgeable representatives.
2- Teacher Support
• Encouraging teachers to move ahead in their career.
• Consistent salary grid placement.
3- Accountability
• Recognized by ETFO, OECTA, and AFO school boards.
• Trusted by employees and employers.
4- Inclusivity
• Systematic upgrading for all Ontario Certified Teachers.
• Fully bilingual.
The new logo maintained recognizable design elements such as the stacked acronym and blue colour palette, while establishing new design elements such as modern typography and a logo usage system to optimize how the visual brand can be applied to printed and digital media.
50 years in business is a big deal, so we jumped at the opportunity to incorporate the milestone into a subset of celebratory logos.
Here’s to another 50 years of professional service and support that only QECO can provide to the growing workforce of Ontario teachers.
CLIENT
Qualifications Evaluation Council of Ontario (QECO) evaluates Ontario teacher credentials to provide the highest possible category placement for salary purposes, and provides category upgrading information to applicants.