ProsperNova + Greg Dubeau — Graphic Designer
Connecting un/underemployed workers with employers through an innovative training program.
Services: Brand identity
Product: Name, logo, visual identity, and brand positioning
Client
Futureworx Society assists individuals in recognizing strengths, setting goals, and achieving success in various aspects of life. Their wide array of programs includes employment, education, and training initiatives, along with tailored services for businesses and corporations.
futureworx.ca →
Team
Erin Barclay
Tracey Isenor
Graham Scott
Jan Underhill
Tracey Williams
Colleen O’Connor
Greg Dubeau
ProsperNova is building a better tomorrow for the Nova Scotia labour market
ProsperNova is a workforce development pilot program collaboratively developed by Futureworx (→), Nova Scotia Works (→), the Municipality of East Hants (→), and the East Hants & Districts Chamber of Commerce (→).
The innovative program was designed to address skills shortages and enhance the labour market participation of unemployed or underemployed individuals. The initiative takes advantage of unique economic growth opportunities within Nova Scotia and provides essential, employability, and industry skills training. This approach aims to connect two opposing audiences who share the same mutual end result — building a skilled, adaptable, and self-sufficient workforce that contributes to the prosperity of Nova Scotian communities.
Designing the ProsperNova brand to meet dual objectives
Simultaneously focusing on talent development and the creation of a talent pipeline, ProsperNova presents a novel approach to workforce growth. The challenge in designing the ProsperNova brand identity and positioning was to express, both verbally and visually, how the program can achieve both objectives cohesively without playing favourite to either mandate.
Designing ProsperNova’s name, identity, and brand positioning
ProsperNova’s brand identity mirrors its unique approach to connecting employers with skilled talent. The brand’s positioning centres on approachability, not only serving employers in search of skilled labor, but also to those skilled workers and those who are underemployed or unemployed who seek training. The language used in the name, ProsperNova, is optimistic and supportive, fostering an equitable and inclusive platform for all parties in the provincial labor market who are seeking meaningful employment. The logo encapsulates the spirit of the innovative program by radiating qualities of courage and forward-thinking exploration.
