When you add a little Nova Scotia to global business—amazing things can happen.

We worked with Nova Scotia Business Inc. (NSBI) to extend their visual identity system. The extension integrated all of their programs and promotional initiatives using a single unified visual language. We modernized their visual foundation by implementing a new identity system, which included an architecture of branded assets and design strategies inclusive to their growing list of key business sectors.

NSBI has expertise in key business sectors and want prospective clients and partners to know it. We designed a graphic architecture with the objective to provide each unique sector a differentiated look while maintaining the continuity of the visual identity guidelines. We extended the colour palette, modernized the typography, and gave each key business sector an illustrated sector pattern to communicate their area of expertise.