Canadian Institute of Forestry
The Canadian Institute of Forestry (CIF) was founded in 1908 and plays a strong role in the changes and improvements to sustainable forestry practices. They serve as the voice of forest practitioners representing foresters, forest technologists and technicians, ecologists, biologists, educators, and many others with a professional interest in forestry. CIF is dedicated to providing national leadership in forestry, promoting competency among forestry professionals, and fostering public awareness of forestry issues.

Since 1925, “The Forestry Chronicle” has been published to provide information to forest practitioners about professional and scientific management of forests and their resources. 

The challenge was to design the visual identity for a synthesized version of the magazine, “The Forestry Chronicles: In Short”.

The goal was to target the next generation of forestry professionals by modernizing the visual identity and layout, as well as provide alternative ways to access the magazine’s content.

Use a green tone that looks as vibrant on screen as it does in print.

Trees are tall. Lumber is long. Let’s use thick lines to frame and highlight important information.

Forests are layered with varieties of trees, plants, and vegetation—so let’s layer imagery, text, and design elements.